Our Story

With a master's degrees in food law, over 15 years' experience as a doodle dog breeder and trainer, Lisa Rose (former married name Lisa Carson) created Designer Dog Foods. From this experience, Lisa saw first hand the effects of non-optimal dog foods and sought to change it. 

With the help of her children, Cerys and Grace Carson, and vet Hannah James, Lisa's vision was transformed into Designer Dog Foods, where we anchor our attention on promoting the health & well-being of doodles and cross-breeds. 

Designer Dog Foods is dedicated to creating food perfect for your pet, with every bag packed full of delicious ingredients, chosen specifically to give your dog exactly what it needs. 

It's common sense that doodles have their own nutritional needs & breed problems, so why shouldn't they have their own food too! 

At Designer Dog Foods, we focus on breed specific problems such as allergies & intolerances, as well as supporting the ear, skin, coat and joint health of your dog. All the while providing for those fussy eaters!

Committed to improving doodle health & nutrition and the education of owners, Designer Dog Foods was launched and from the first launch in 2013, we haven't stopped growing and refining our recipes - with our chief taste testers being our very own dogs! 

With grain-free, chicken-free and vitamin rich food, Designer Dog Foods are designed with love.